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#155 Global Design Innovation and How to Protect It with NIKE

https://shoeinshow.com/episode-player/1564/155-global-design-innovation-with-nike.mp3

Margo Fowler // VP & Chief Intellectual Property Officer // NIKE, Inc.
Mark Smith // VP Innovation & Special Projects // NIKE, Inc.

As the global footwear industry celebrates the importance of intellectual property protection this World Intellectual Property Day, Matt catches up with NIKE’s Chief IP Officer, Margo Fowler, and Mark Smith, NIKE’s VP of Innovation and Special Projects, to discuss the importance of protecting IP and strategies brands can adopt to successfully defend their trademarks, designs, patents, and IP.

Margo Fowler, VP & Chief Intellectual Property Officer, NIKE, Inc.and Mark Smith, VP, Innovation & Special Projects, NIKE, Inc.

Posted On April 29, 2019

Posted By SHOE-IN

Posted In Brands and Business Podcast

Tagged FDRA footwear intellectual property Margo Fowler Mark Smith NIKE shoes World IP Day

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