Matt Powell // Sports Industry Analyst // The NPD Group

Global sneaker expert Matt Powell of the NPD Group is back to discuss all things sneakers and the continued rise of sneaker culture, shoe trading, and athletic brand development. If you’re into sneakers, you won’t want to miss this discussion — especially Matt’s word association fun!

Christie joins in on the fun in her Fashion Footwear in Focus segment as she discusses customized cleats in the NFL and ways in which athletes are expressing themselves through their footwear.