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#222 The Importance of Protecting Footwear IP with Sara Vanderhoff of adidas

https://shoeinshow.com/episode-player/2027/222-importance-protecting-footwear-ip-sara-vanderhoff-adidas.mp3

Sara Vanderhoff, Associate General Counsel, Global Brands at adidas Group

On this Shoe-In Show episode, Sara Vanderhoff, Associate General Counsel, Global Brands at adidas Group, joins to discuss the importance of protecting your footwear brand in the global marketplace. Walk away with key strategies to building effective and dynamic IP enforcement protocols based on Sara’s vast experience defending one of our industry’s most iconic brands.

Sara Vanderhoff, Associate General Counsel, Global Brands at adidas Group

Posted On July 6, 2020

Posted By SHOE-IN

Posted In Podcast Trade and Politics

Tagged adidas Group Associate General Counsel big brands effective IP enforcement footwear Global Brands global marketplace IP retailers Sara Vanderhoff shoe brands shoes to protecting footwear

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