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#240 Pulling back the curtain on successful shoe eComm – from structure and strategy to data and sales!

https://shoeinshow.com/episode-player/2177/240-pulling-back-curtain-successful-shoe-ecomm.mp3

Kent Zimmerman, Vice President, eCommerce & Consumer Technology, Shoe Carnival

Kent Zimmerman, Vice President, eCommerce & Consumer Technology, Shoe Carnival

Kent Zimmerman, Vice President, eCommerce & Consumer Technology, Shoe Carnival joins us to talk about the new dynamics of online shoe retail today. We go deep on how important eComm is to not just sales but to understanding customers today, how “data wisdom” is key, as well as what sort of talent are needed to staff a robust eComm operation. We also talk about the future as well as preparing for holiday sales during this great conversation!


Posted On November 9, 2020

Posted By SHOE-IN

Posted In Podcast Retail

Tagged footwear eComm footwear online sales online retail shoe eComm shoe ecommerce shoe online sales shoe retail shoe tech

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Join your hosts Matt Priest and Andy Polk each week as we have in-depth and dynamic conversations about the business of footwear, and probably have a laugh while you’re at it.

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