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#266 Marketing 411 with Leslie Gallin

https://shoeinshow.com/episode-player/2429/266-marketing-411-leslie-gallin.mp3

Leslie Gallin, Consultant, Strategic Leadership & Business builder, FFB Collaboration

A Shoe-in Show favorite is back, Leslie Gallin formerly President of Footwear at Informa Markets and now serving as a consultant at FFB Collaboration. FFB is a cultural marketing and strategy agency that helps brands connect with culture and has a unique creation-to-shelf model to ensure companies have success. On this episode Leslie shares some of the backstory of FFB, why it’s important to collaborate with multiple generations, and the current evolution of marketing.

Leslie Gallin, Consultant, Strategic Leadership & Business builder, FFB Collaboration

Posted On May 10, 2021

Posted By SHOE-IN

Posted In Podcast Retail

Tagged data Digital Marketing FFB footwear Future of Gen Z international marketing retail shoes trade shows

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Join your hosts Matt Priest and Andy Polk each week as we have in-depth and dynamic conversations about the business of footwear, and probably have a laugh while you’re at it.

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