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#297 Navigating Supply Chain Disruption: A Conversation with First Insight and The Rockport Company

https://shoeinshow.com/episode-player/2664/297-navigating-supply-chain-disruption-first-insight-rockport.mp3

Lisa Laich, Chief Marketing Officer and Steven Holt, President at The Rockport Company

Jim Shea, Chief Commercial Officer of First Insight

Inflation and supply chain shortages will continue through the rest of 2021 and likely into the new year with consumer demand outpacing supply. The Rockport Company is leveraging First Insight’s predictive analytics solution and real-time voice-of-customer price elasticity data to optimize their assortments and pricing to effectively navigate the supply chain disruption and inflation resulting from the COVID-19 pandemic.

Hear from Lisa Laich, Chief Marketing Officer and Steven Holt, President at The Rockport Company, and Jim Shea, Chief Commercial Officer of First Insight, one of the world’s leading Experience Management (XM) platforms that empowers companies to incorporate the Voice of the Customer through the use of online consumer engagement tools.

Lisa Laich and Steven Holt, The Rockport Company and Jim Shea, First Insight

Posted On December 13, 2021

Posted By SHOE-IN

Posted In Brands and Business Podcast

Tagged analytics First Insight footwear Rockport shoes supply chain

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Join your hosts Matt Priest and Andy Polk each week as we have in-depth and dynamic conversations about the business of footwear, and probably have a laugh while you’re at it.

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