Dr. Fernando Pena, Co-Founder, Julieta Barcelona

This week on Shoe-In Show listen in as Dr. Fernando Pena, an orthopedic surgeon and co-founder of Julieta Barcelona, offers his unique approach to designing shoes. Arising from Fernando’s wife’s struggle to find fashionable yet comfortable shoes, this emerging shoe brand was founded to provide a pain-free option for fashionable and professional women. With Fernando’s medical background he has a distinct understanding of foot mechanics crucial in designing truly comfortable shoes. His mantra, everyone deserves to walk pain-free, drives the brand’s mission.

Hosted by:

Matt Priest and Sandi Mines