Wilson W. Smith III, Footwear Design Director

What’s it like designing shoes for Michael Jordan? In this episode of Behind the Design: A Masterclass in Sneaker Design, powered by Jones & Vining, legendary Nike designer Wilson W. Smith III joins Matt Priest to unpack the creative process behind crafting signature footwear for iconic athletes. From MJ’s relentless drive and attention to detail to Wilson’s lessons in listening, humility, and passion, this deep dive blends design, storytelling, and basketball like never before.

Hosted by:

Matt Priest