Wilson W. Smith III, Footwear Design Director

In Part 4 of 4 of Shoe In Show’s Behind the Design: A Masterclass in Sneaker Design, legendary Nike designer Wilson W. Smith III reflects on life after one of the most influential careers in footwear.

Wilson shares how his perspective on design, leadership, and impact has evolved beyond Nike — and what it means to continue shaping the industry through mentorship, storytelling, and purpose-driven work. This chapter looks at legacy not as something left behind, but as something actively built through the next generation of creators, leaders, and innovators.

Powered by Jones & Vining, this episode closes the series with a thoughtful look at growth, transition, and what’s next for one of footwear’s most influential design voices.

Hosted by:

Matt Priest