Cindy Morris, President and CEO, Dallas Market Center

Ryan Vaughan, President and CEO, Rios of Mercedes

What makes handcrafted Western boots a symbol of culture and craftsmanship? In this episode of Shoe-In Show, Matt Priest dives into the rich heritage of Texas boot-making with Cindy Morris of the Dallas Market Center and Ryan Vaughan of Rios of Mercedes. They explore the synergy between family-owned brands, the resurgence of Western wear, and how cultural trends are reshaping the industry. Discover the stories behind stunning craftsmanship and the exciting future of Western fashion that’s capturing the hearts of a new generation.

Hosted by:

Matt Priest, FDRA