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#60 A Holistic Approach to 21st Century Footwear Sourcing and Merchandising

https://shoeinshow.com/episode-player/395/60-holistic-approach-21st-century-footwear-sourcing-merchandising.mp3

Craig Townsend // Executive Vice President // Elan Polo International

Craig Townsend, Executive Vice President at Elan Polo International joins Matt and Andy on this week’s show to explore the constantly changing footwear development dynamic in a global supply chain.  How does a direct footwear importer like Elan Polo who serves all aspects of the footwear marketplace evolve with its 21st Century supply chain?  Download to find out!

Craig Townsend, Executive Vice President, Elan Polo International

Jasmine joins in on the fun as she explores the recently announced Under Armour UA ICON initiative allowing footwear consumers to customize shoes and upload their own images for inclusion on the upper. We tried out a few of our own styles.

Shoe-In Under Armour sneaker!


Posted On July 17, 2017

Posted By SHOE-IN

Posted In Podcast Supply Chain and Sourcing

Tagged Craig Townsend Elan Polo sourcing supply chain UA ICON Under Armour

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Join your hosts Matt Priest and Andy Polk each week as we have in-depth and dynamic conversations about the business of footwear, and probably have a laugh while you’re at it.

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